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GRAPHIC DESIGN PORTFOLIO
ABOUT THE PROJECT
In this project I took the example of a local cafe analyseed the existing logo and other visual elements and changed the labelling of the food container.
Spicy bowl is a well rated dining and takeaway restaurant that is located in Bidholi village in dehradun with UPES its major landmark, Majority of the customer Spicy Bowl invites are students and sometimes staffs.
EXISTING COLOUR SCHEME
The previous logo, graphics and colour scheme of the previous one was not so impactful, it was quite plain and monotonous for the eyes. The colour scheme was not appropriate to attract the younger crowd.
WHAT'S THE IDEA?
The idea was to bring in bright colours and bold fonts to make it more catchy to the eyes and visible. This idea was to attract the younger crowd, the university students. We also noticed that there was no visual element in the previous design so I decided to put in some more visual element to the design.
MOODBOARD
THE NEW COLOUR SCHEME
THE NEW DESIGN
CONTAINER LABELLING
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