BRANDING PROJECT 1

In this assignment, the faculty split us into groups and each one was then asked to purchase a  distinct band of toothpaste. We the and compare the different toothpastes, side by side, analysing their packaging, assessing the cost per unit gram, target audience, promises offered by the brands, etc. Through it, we could understand better  brand demographics.

Then each group had to come up with a toothpaste brand of their own, designing its identity from the grassroot level. This is our journey, documenting each step in coming up and developing its brand identity.